Leveraging generative AI to improve how businesses buy from businesses
Company
Drift
Company
April 2022
Overview
Problem
The problem is twofold; today, today's B2B buying experience is filled with friction, as companies concentrate their efforts on top-tier leads, resulting in a poor experience for everyone else. Additionally, the time-intensive process of chatbot building has become a common pain point, especially as companies are increasingly expected to achieve more with fewer resources.
Solution
A generative AI powered chatbot that satisfies both buyer and company needs by answering buyer questions and then directing visitors to the most appropriate next step in the process.
